At Homz UK, we help secure Advertisement Consent for businesses and property owener — ensuring works are sensitive, policy-compliant, and approved.
What Is Advertisement Consent?
In the UK, certain advertising structures and displays require planning permission to ensure they comply with local regulations. Advertisement consent is a specific type of planning permission required for displaying advertisements on buildings or land. Under the Town and Country Planning (Control of Advertisements) (England) Regulations 2007, advertisements that fall outside permitted development rights need approval from the local council.
Advertisement Consent is a legal requirement for certain types of advertisements that fall outside the scope of “deemed consent” rules. This applies to commercial, retail, hospitality, and residential developments displaying external signage.
Without consent, your local council can issue an enforcement notice requiring the removal of the sign — and in some cases, issue fines.
Obtaining advertisement consent ensures you remain compliant with UK planning laws and regulations. Below are a few reasons why it’s crucial:
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Avoid Legal Penalties: Non-compliance with advertisement regulations can result in fines or the removal of the advertisement.
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Environmental & Aesthetic Impact: Local authorities want to maintain the aesthetic quality of an area, and improper advertising can cause visual disruption.
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Property Value Protection: Failing to obtain the required consent can lead to complications when selling or renting out the property.
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Need Advertisement Consent? Apply with Homz UK.
Whether it’s a shopfront in a conservation area, a digital billboard, or a construction hoarding, Homz UK prepares policy-compliant, persuasive applications to secure consent – on time and budget.
When Do You Need Advertisement Consent?
Types of Advertisements That Require Consent
Not all advertisements require planning permission. However, if your planned display exceeds certain thresholds, it may need advertisement consent. The following types of advertising often need consent:
- Shopfront Signs and Billboards: If you are installing a shopfront sign or billboard, you may need to apply for advertisement consent, especially if it’s large or illuminated.
- Illuminated Signs and Digital Screens: Neon signs, LED screens, or illuminated signage often require approval due to their visual impact.
- Temporary Banners and Hoardings: Large promotional banners or hoardings, particularly for events or marketing campaigns, need consent if they exceed certain dimensions.
- Flags, Projecting Signs, and Poster Hoardings: These types of advertisements may be subject to specific design restrictions in areas of heritage value or where visual clutter is a concern.
- If your signage is for a temporary event lasting more than 14 days and if it’s within 50 metres of a road and likely to be seen by drivers
- If it’s located in a conservation area, national park, or Area of Outstanding Natural Beauty (AONB)
Unsure if your advertisement needs consent? Homz UK offers Pre-Planning Advice to help you assess the requirements for your project.
Our Success Proven Process – From Appraisal to Approval
We ensure your application aligns with the National Planning Policy Framework (NPPF) and Historic England guidance, as well as your council’s Local Plan policies.
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Pre-Planning Advice: We offer initial consultations to evaluate whether you need advertisement consent and which type of consent is appropriate for your project.
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Complete Application Preparation: Our team will prepare all necessary documents, including detailed plans, drawings, and a statement of compliance, ensuring your application meets all council requirements.
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Submission to the Council: We will handle the submission of your advertisement consent application to the relevant local planning authority, ensuring compliance with local planning policies.
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Follow-up and Support: Our team will monitor the progress of your application, providing updates and responding to any queries or concerns from the council.
- Appeals & Enforcement: Support if your signage is refused or challenged by the council
Legal Framework for Advertisement Consent
Advertisement control is governed by the Town and Country Planning Act 1990 and related Advertisement Regulations. LPAs assess applications based on:
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Amenity – Impact on the visual appearance of the building/area
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Public Safety – Whether the sign could distract drivers or block visibility
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Heritage Impact – If in or near listed buildings or conservation areas
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Compliance with Local Plan Policies – Each council may have its own design standards
Who We Help
At Homz UK, we work with a wide range of clients needing application support:
🛍 Retailers – Shop signs, window graphics, fascia boards
🍽 Restaurants, cafés, and bars – Illuminated menus, canopy branding, projecting signs
🏗 Developers & contractors – Branded hoardings and site boards
🏨 Hotels & leisure venues – Wayfinding signage, promotional banners
🏠 Estate agents & property managers – Oversized boards and marketing signage
🎭 Event organisers – Temporary or seasonal advertisements
Recent Success Stories
Retail Shopfront, Camden Conservation Area
Secured consent for illuminated fascia sign and projecting sign, meeting strict heritage design criteria.
Restaurant in Brighton Seafront
Full consent for LED menu board and awning branding in a tourist area, approved without objections.
Construction Site Hoarding, Westminster
Gained consent for branded graphics on temporary hoarding in a high-profile location.
Why Choose Homz UK for Advertisement Consent?
Whether you’re facing a deadline, selling your home, or responding to enforcement – we’re ready to help.
✔ Planning-Led Approach – Applications prepared to meet local and national policy requirements
✔ Heritage Expertise – Specialised knowledge for signs on listed buildings or in conservation areas
✔ Nationwide Service – From London high streets to rural developments
✔ Fixed-Fee Pricing – Clear costs with no hidden extras
✔ Fast Turnaround: Our streamlined process ensures quick approval, helping you get your advertising up and running as soon as possible.
✔ Full Planning Support: From initial assessments to obtaining planning permission for other projects like change of use or extensions, we offer comprehensive services for all your planning needs
You can visit our Cost Calculator to get costs for your project. Our experts are happy to provide a Free No-Obligation Chat to discuss the next steps with you.
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Frequently Asked Questions – Advertisement Consent UK
Do all signs need planning permission?
No — some signage benefits from deemed consent, meaning you don’t need to apply. We can confirm this during our initial review.
How long does Advertisement Consent last?
Usually 5 years from the date of approval unless a different period is stated.
Can I put up a sign without consent?
Only if it meets deemed consent criteria. Otherwise, you risk enforcement action.
How long does it take to get consent?
Most LPAs determine applications within 8 weeks.
Can you help with heritage or listed building signage?
Yes — we prepare applications that address heritage and conservation area requirements.